The Call of Duty Mobile India POVA Cup is a year-long circuit featuring the best amateur and pro teams the country has to offer.
Smartphone manufacturer TECNO Mobile has partnered with tournament organizer JetSynthesys' Skyesports for a year-long mobile gaming tournament, the Call of Duty Mobile India POVA Cup.
The tournament, which will take place throughout 2023, will feature top teams from across India. Matches will be live-streamed in four languages, including English, on Skyesports' official social media channels.
The Call of Duty Mobile POVA Cup will have a year-long format with multiple seasons, allowing amateur and pro players to hone their skills and compete. The tournament will culminate in a grand final at the end of 2023.
Commentating on the partnership, Shiva Nandy, founder and CEO of JetSynthesys' Skyesports, said:
"India has more than 396 million gamers, who spend an average of 14 hours per week gaming. Thus, such a partnership will enable TECNO POVA to directly spotlight its smartphones throughout the year to a young and tech-savvy audience.
"The tournament will also elevate the esports scene of the game from the grassroots level and offer continuous action for fans and players of the game alike."
Arijeet Talapatra, CEO of TECNO Mobile India, added:
"India's gaming sector registered a whopping $2.6 billion growth and is further expected to grow by 27% to reach the mark of $8.6 billion. Noticing the consumers' shift towards mobile gaming, TECNO strengthened its POVA range of smartphones and drove the revolution by providing feature-rich gaming devices under the same. POVA as a product line resonates with the trinity of speed, power and performance and encourages Zillenials to 'Stop At Nothing' and continue to hustle."
India is a hotbed of mobile gaming, with 17% of all mobile game downloads coming from the company.
The Chennai-based Skyesports have run many esports events within the country, most recently the Pokémon UNITE India Open 2022, which had a prize pool that exceeded USD 27,000.